Here at MicroMash Bar Review, we are always looking for great people. They are the foundation of our success. As part of Thomson Reuters, we offer a terrific working environment, and a great opportunity to join and grow with a world class company. Thomson Reuters was recently highlighted as one of the most engaged brands in the world. This position (as well as the overall MicroMash business strategy) is more evidence of that engagement. We are reproducing the entire job description below. However, we ask that you follow this link to our corporate recruiting site to express your interest in the position, or to apply.
Social Media Mastermind & Brand Evangelist
PRIMARY OBJECTIVE:
MicroMash Bar Review is a provider of Bar Exam Preparation coursework and materials. We prepare students and professionals to pass the bar exam of their choice. Our computer programs allow students to study for the bar exam of their choice in a most convenient environment.
Our need for continued strong results presents a unique opportunity for employing a Social Media Mastermind & Brand Evangelist to promote MicroMash products. This manager level position will report to the Director and is responsible for driving revenue through our various websites, email campaigns and social media channels. This position is responsible for a variety of marketing related activities such as Internet Marketing, SEO/SEM, E-Mail, Print, Word of Mouth and community management. You will work collaboratively with employees within MicroMash Bar Review and Thomson Reuters, including but not necessarily limited to product development, editorial, engineering, customer service and the executive team.
Our corporate culture is steeped in customer service. We work hard and play hard, serving our customers needs daily, ensuring they leave us compelled to recommend MicroMash to their friends & family. To provide you with deeper insight into MicroMash Bar Review, here are our mission and values statements.
Mission
MicroMash is a trusted partner to time pressured bar exam takers. We provide a convenient, flexible, easy to use bar study program that ensures you pass the bar exam of your choice. Guaranteed!
Values
We want our customers to view us as:
High Quality, Reliable, Great Service, Easy to use, Knowledgeable, Convenient, Modern, Innovative, Good value, Interactive
MAJOR AREAS OF ACCOUNTABILITY:
Execute, Manage and Improve the Marketing Plan – Execute and report against the 2010 marketing plan. Platforms to be utilized include web site, blog (WordPress), Facebook, Twitter, e-mail, print and more:
Web Site
- Manage and maintain the website (http://barexambrief.com) and blog (http://barexambrief.com), including the creation of strategically placed pages of new content.
- Manage banner ad promotions for the web site. Manage relationships with existing partners, identify and pursue new promotional partners.
- Drive traffic to both the web site and blog with the ultimate goal of increasing brand awareness, revenue and overall customer satisfaction.
- Create new and modify existing banner ad creative, or manage the work of contractors/partners toward same end.
Word of Mouth/Buzz
- Leverage our loyal following and drive results by creating a comprehensive community management program.
- Create new opportunities to expand our brand reach into new markets.
Email
- Collaborate with others within and outside MicroMash Bar Review to craft marketing copy.
- Analyze email campaign data and customer behavior to optimize performance of campaigns, and make improvement recommendations.
- Work with other Thomson Reuters businesses to identify and execute marketing opportunities for MicroMash Bar Review.
Reporting
- Analyze web site and blog visitor behavior with an eye toward improving performance and conversion.
- Monitor and measures key performance indicators of marketing platforms.
POSITION REQUIREMENTS:
Education and Experience
- Undergraduate degree required (or proven history of 5+ years web marketing experience). Law degree a strong plus.
- 3 years of digital marketing and/or marketing communications experience preferred.
Knowledge, Skills and Background
- Superior writing and presentation skills required.
- Proven knowledge of Internet marketing tactics including SEO/SEM/PPC, email, web analytics, social media, Facebook, Twitter, etc.
- A strong understanding of marketing principles, practices and techniques.
- PowerPoint/Excel/Access/HTML experience, with basic knowledge of Web design.
Previous Experience with one or more of the following job descriptions/disciplines is preferred:
- Social Media, Community Manager, Brand Evangelist
- Legal Marketing, Copywriter, Public Relations, Online Strategist, Reputation Management, Interactive Marketing, Online Marketing
- Web Site Design, Webmaster, HTML, Website Usability
Please feel free to forward this along to anyone you know that might be interested (as well as re-tweeting it to your network using our retweet button above). We are based in Chicago, and have a very strong preference for a local candidate. That said, we’d be open to other arrangements for the right candidate.
Over at MicroMash Bar Review, we’ve been quite busy over the last few months. We’ve updated our Mission Statement, changed our product configuration and pricing, and radically updated our Pass Guarantee to be more user friendly. We’ve also launched a brand new web site, a Twitter feed, a Facebook fan page, and as of today a new design for this blog. Wow! It’s been hectic around here. One of the most important changes we’ve made during these last few months has been to open ourselves up to feedback. As we build out these feedback systems, and as our customers embrace them, I believe it’s important to share what we are hearing periodically.
As you may recall, we recently heard from a repeat exam taker who inspired us. In direct response to that feedback, we decided to give away seven bar review courses to repeaters last Monday. Last week we reached out for those who were selected, to give them the good news. Below is what we heard from a few of them.
Oh my gosh,
You just made my Christmas. Thank you so much. I can’t even begin to tell you what this means to me.
…
I appreciate this so much and want to tell you that I am really enjoying (if you can enjoy a bar study course) this course. It is really a different way of looking at studying that (sic) a lot of the other courses do not have. I especially like the quizes at the end of the state reviews. They are great.Thanks again so much. I will wait to hear from you.
…
This is the only way to go.
One of my best friend’s used your program back in 2003, she passed on the first try and has been practicing every sense.
Thanks again, and Merry Christmas.
— Bar Examinee T.B. sitting for Michigan bar exam
I was truly overjoyed when I received your email today informing me that I won the Bar Review Repeater Sweepstakes. Thank you for supplying a wonderful product. I have been using the MBE program for the past couple of weeks and not only have I learned so much just by doing the questions, but also have enjoyed my sessions. It has been invaluable for me to see where I am weak so that I may go back and review the reference outlines. Thank you again for selecting my name. I am sure that this is a sign of the good things to come!
— Bar Examinee R.K. sitting for Arkansas bar exam
I also just happened to hear from a former customer over the holiday break.
I would like to thank you for making such a great product….It has been a few years since I took the bar exam but without your great software I never would have passed. Thank you
— RJP
Lastly, I’ll share a piece of feedback from a former customer who also went to the trouble of referring us to a colleague. In response to that referral, I sent a small token/note of our appreciation. In response, her wrote the following:
Thank you SO much for the Starbucks gift card, I appreciate it! I’ve been raving to my co-worker about Micromash. It is an outstanding product and I believe that it was critical to my successfully completing the California Bar Exam. It was super easy to use, I could do it anywhere/anytime and the diagnostic tool provided much needed feedback. As a side note, the attorney-mentor was great too!
Again, thanks for the gift card. I hope you have a great holiday and I wish you continued success in the New Year!
— B.F.
Thanks for the feedback! These messages keep us fired up and driving hard on improving our products and services to better serve our customers.
If you have any feedback for us, on the blog, on the web site, on our products or our employees, please feel free to contact me directly and share your experience. I can be reached at 1-800-BAR-EXAM (1-800-227-3926) or via e-mail at sean.mcginnis – at – micromashbar.com. You can also just comment right here on the blog. Thanks!
Sean McGinnis, Managing Director, MicroMash Bar Review.
Here at MicroMash Bar Review we are always looking for reasons to celebrate.
We recently heard from two customers whose stories made our day. One used our course to pass the Florida bar – on the seventh try. The other used our course to pass the Pennsylvania bar – after trying for nine years!
Below is a letter we received from the second customer, republished in its entirety, describing her situation and how MicroMash helped her clear her personal bar exam hurdle.
September 10, 2009
Dear MicroMash Staff:
This letter is long overdue. Please forgive my delay. This is an unequivocal, resounding testimonial for your bar review program. I graduated from law school in 1999 and struggled for 9 years to pass the Pennsylvania bar exam. Over the years, I came as close to 2 points away and as far as 12 points away from passing. At a bar exam sitting in 2007, I saw a law school classmate. We exchanged numbers and she called after she found out that I had failed again. She encouraged me to keep trying, and most importantly, she told me about what she called the best kept secret in the world of bar review, that is MicroMash.
I looked into MicroMash, but was initially unable to purchase the course due to the cost. Fortunately, an opportunity presented itself for me to purchase the Pennsylvania state and Multistate materials along with a tutor for my preparation for the July 2008 bar exam. From day one, I knew that my studying was going to new, higher heights; I immediately acquired a better grasp of the subject matter. I found the interactive computer based learning program to be engaging, interesting and helpful. I became excited about each question that I answered correctly, and became motivated to increase the number of questions that I completed daily. I actually looked forward to studying! I appreciated the MicroMash philosophy of self-paced study. As a working mother, I was frequently discouraged by the other bar review program schedule because it was difficult to keep pace with the assignments and reading. By understanding that any amount of time I spent studying was important to my progress, I was better able to create a study schedule and adhere to it.
My tutor, Ron Sharer was amazing! From our first conversation, he was both encouraging and supportive. As the exam approached, he was available to offer me practical advice to improve my writing and my studying technique. He told me that I had everything I needed to be successful on the bar exam. On the day of the multistate portion of the bar exam. I recognized question type and content. MicroMash was on target with the changes in the content and format of the questions. I am pleased to say that after many years of trying I passed the bar exam in October of 2008!!! I had points to spare! I owe my success in large part to MicroMash. I will be forever grateful. Next week, I move forward in my career as a trial attorney. Thanks for helping me achieve my goals. I now tell everyone who will listen about the value and quality of MicroMash.
With gratitude,
Pamela Gwaltney, Esq.
As you might imagine, these stories inspire us to keep finding ways to ensure our customers’ success.
We would like to celebrate our customers’ success stories – and their can-do spirit – by giving away FREE BAR REVIEW MATERIALS to seven lucky repeaters.
To enter our FREE Bar Exam Review Course Repeater sweepstakes:
- Become a fan of MicroMash on Facebook (if you are not already).
- Send an e-mail to contest@micromashbar.com. Include your full name, shipping address, phone number, and preferred return e-mail address. Also, indicate the jurisdiction where you will be sitting for your bar exam. Make sure to include the word “repeater” in the subject line of your e-mail.
- Wait patiently.
Requirements to win:
- Be one of the seven names randomly selected on December 21st.
- Be a fan of MicroMash on Facebook.
- Prove that you are repeating a bar exam.
- Prove that you are registered to sit for the February 2010 bar exam.
- Agree to provide us feedback and communicate with us weekly about your experience with MicroMash.
This contest is open to new and existing customers, provided the above criteria are met. Therefore, if you have already purchased a MicroMash review course for the February 2010 exam and you are identified as a winner, we will refund your purchase price.
Note that we will communicate with you privately about your winning entry (if applicable). Also, we will protect your privacy at all times unless you authorize us to share your story.
Enter today to win!
As always, feel free to contact us via phone or e-mail with any questions you may have.
To learn more about MicroMash Bar Review, be sure to visit our web site.
