Here at MicroMash Bar Review, we are always looking for great people. They are the foundation of our success. As part of Thomson Reuters, we offer a terrific working environment, and a great opportunity to join and grow with a world class company. Thomson Reuters was recently highlighted as one of the most engaged brands in the world. This position (as well as the overall MicroMash business strategy) is more evidence of that engagement. We are reproducing the entire job description below. However, we ask that you follow this link to our corporate recruiting site to express your interest in the position, or to apply.
Social Media Mastermind & Brand Evangelist
PRIMARY OBJECTIVE:
MicroMash Bar Review is a provider of Bar Exam Preparation coursework and materials. We prepare students and professionals to pass the bar exam of their choice. Our computer programs allow students to study for the bar exam of their choice in a most convenient environment.
Our need for continued strong results presents a unique opportunity for employing a Social Media Mastermind & Brand Evangelist to promote MicroMash products. This manager level position will report to the Director and is responsible for driving revenue through our various websites, email campaigns and social media channels. This position is responsible for a variety of marketing related activities such as Internet Marketing, SEO/SEM, E-Mail, Print, Word of Mouth and community management. You will work collaboratively with employees within MicroMash Bar Review and Thomson Reuters, including but not necessarily limited to product development, editorial, engineering, customer service and the executive team.
Our corporate culture is steeped in customer service. We work hard and play hard, serving our customers needs daily, ensuring they leave us compelled to recommend MicroMash to their friends & family. To provide you with deeper insight into MicroMash Bar Review, here are our mission and values statements.
Mission
MicroMash is a trusted partner to time pressured bar exam takers. We provide a convenient, flexible, easy to use bar study program that ensures you pass the bar exam of your choice. Guaranteed!
Values
We want our customers to view us as:
High Quality, Reliable, Great Service, Easy to use, Knowledgeable, Convenient, Modern, Innovative, Good value, Interactive
MAJOR AREAS OF ACCOUNTABILITY:
Execute, Manage and Improve the Marketing Plan – Execute and report against the 2010 marketing plan. Platforms to be utilized include web site, blog (WordPress), Facebook, Twitter, e-mail, print and more:
Web Site
- Manage and maintain the website (http://barexambrief.com) and blog (http://barexambrief.com), including the creation of strategically placed pages of new content.
- Manage banner ad promotions for the web site. Manage relationships with existing partners, identify and pursue new promotional partners.
- Drive traffic to both the web site and blog with the ultimate goal of increasing brand awareness, revenue and overall customer satisfaction.
- Create new and modify existing banner ad creative, or manage the work of contractors/partners toward same end.
Word of Mouth/Buzz
- Leverage our loyal following and drive results by creating a comprehensive community management program.
- Create new opportunities to expand our brand reach into new markets.
Email
- Collaborate with others within and outside MicroMash Bar Review to craft marketing copy.
- Analyze email campaign data and customer behavior to optimize performance of campaigns, and make improvement recommendations.
- Work with other Thomson Reuters businesses to identify and execute marketing opportunities for MicroMash Bar Review.
Reporting
- Analyze web site and blog visitor behavior with an eye toward improving performance and conversion.
- Monitor and measures key performance indicators of marketing platforms.
POSITION REQUIREMENTS:
Education and Experience
- Undergraduate degree required (or proven history of 5+ years web marketing experience). Law degree a strong plus.
- 3 years of digital marketing and/or marketing communications experience preferred.
Knowledge, Skills and Background
- Superior writing and presentation skills required.
- Proven knowledge of Internet marketing tactics including SEO/SEM/PPC, email, web analytics, social media, Facebook, Twitter, etc.
- A strong understanding of marketing principles, practices and techniques.
- PowerPoint/Excel/Access/HTML experience, with basic knowledge of Web design.
Previous Experience with one or more of the following job descriptions/disciplines is preferred:
- Social Media, Community Manager, Brand Evangelist
- Legal Marketing, Copywriter, Public Relations, Online Strategist, Reputation Management, Interactive Marketing, Online Marketing
- Web Site Design, Webmaster, HTML, Website Usability
Please feel free to forward this along to anyone you know that might be interested (as well as re-tweeting it to your network using our retweet button above). We are based in Chicago, and have a very strong preference for a local candidate. That said, we’d be open to other arrangements for the right candidate.
Over at MicroMash Bar Review, we’ve been quite busy over the last few months. We’ve updated our Mission Statement, changed our product configuration and pricing, and radically updated our Pass Guarantee to be more user friendly. We’ve also launched a brand new web site, a Twitter feed, a Facebook fan page, and as of today a new design for this blog. Wow! It’s been hectic around here. One of the most important changes we’ve made during these last few months has been to open ourselves up to feedback. As we build out these feedback systems, and as our customers embrace them, I believe it’s important to share what we are hearing periodically.
As you may recall, we recently heard from a repeat exam taker who inspired us. In direct response to that feedback, we decided to give away seven bar review courses to repeaters last Monday. Last week we reached out for those who were selected, to give them the good news. Below is what we heard from a few of them.
Oh my gosh,
You just made my Christmas. Thank you so much. I can’t even begin to tell you what this means to me.
…
I appreciate this so much and want to tell you that I am really enjoying (if you can enjoy a bar study course) this course. It is really a different way of looking at studying that (sic) a lot of the other courses do not have. I especially like the quizes at the end of the state reviews. They are great.Thanks again so much. I will wait to hear from you.
…
This is the only way to go.
One of my best friend’s used your program back in 2003, she passed on the first try and has been practicing every sense.
Thanks again, and Merry Christmas.
— Bar Examinee T.B. sitting for Michigan bar exam
I was truly overjoyed when I received your email today informing me that I won the Bar Review Repeater Sweepstakes. Thank you for supplying a wonderful product. I have been using the MBE program for the past couple of weeks and not only have I learned so much just by doing the questions, but also have enjoyed my sessions. It has been invaluable for me to see where I am weak so that I may go back and review the reference outlines. Thank you again for selecting my name. I am sure that this is a sign of the good things to come!
— Bar Examinee R.K. sitting for Arkansas bar exam
I also just happened to hear from a former customer over the holiday break.
I would like to thank you for making such a great product….It has been a few years since I took the bar exam but without your great software I never would have passed. Thank you
— RJP
Lastly, I’ll share a piece of feedback from a former customer who also went to the trouble of referring us to a colleague. In response to that referral, I sent a small token/note of our appreciation. In response, her wrote the following:
Thank you SO much for the Starbucks gift card, I appreciate it! I’ve been raving to my co-worker about Micromash. It is an outstanding product and I believe that it was critical to my successfully completing the California Bar Exam. It was super easy to use, I could do it anywhere/anytime and the diagnostic tool provided much needed feedback. As a side note, the attorney-mentor was great too!
Again, thanks for the gift card. I hope you have a great holiday and I wish you continued success in the New Year!
— B.F.
Thanks for the feedback! These messages keep us fired up and driving hard on improving our products and services to better serve our customers.
If you have any feedback for us, on the blog, on the web site, on our products or our employees, please feel free to contact me directly and share your experience. I can be reached at 1-800-BAR-EXAM (1-800-227-3926) or via e-mail at sean.mcginnis – at – micromashbar.com. You can also just comment right here on the blog. Thanks!
Sean McGinnis, Managing Director, MicroMash Bar Review.
A few weeks back I posted about the change to MicroMash’s Pass Guarantee. In that post, I mentioned that I would periodically discuss issues that affect or impact our students or our business. This post will be the second time I discuss a bit of the behind the scenes, day to day operations of MicroMash. In an effort to keep the length of this post reasonable, I’m introducing the discussion today with follow up posts once a week for the next couple weeks.
As mentioned in the previous post, I have been with MicroMash since July 2009. The first thing I did when I came aboard was to sit down with every employee to discuss what we did well and what could be improved; how we operated, and how we wanted to operate; what our products were and how they were priced – typical immersion therapy for any new executive joining a business.
During those initial meetings I learned that MicroMash was operating without a formal mission statement, and I resolved to change that as quickly as possible. Formally defining who we are and who we want to be quickly became job #1. I suspect a number of you are scoffing right now because you consider a mission statement nothing but corporate bureaucracy. I strongly believe (in both a business and a personal context) that “if you stand for nothing, you’ll fall for anything”. We all need a touchstone, a guidepost to ensure we are focused on the right things (even companies), and a strong, well thought out mission statement provides a company and employees with direction; it ensures we are focused on the right issues; it also helps us avoid distractions that do not fit our mission. By defining what you are and what you want to be, you also define who you are NOT and what you will NOT do.
As a precursor to drafting our mission statement, I asked all of the members of our team to consider companies that they loved doing business with. What is it about those companies that make them different? What need do those companies satisfy? Why do you enjoy doing business with them? We spent a few hours reviewing a diverse assortment of companies such as Zappos, Netflix, Southwest Airlines and many others. We also looked at companies that we hate doing business with (I won’t name names here) so we would know what practices to avoid. We took pages and pages of notes which helped us focus our thinking even further. The actual mission statement came together pretty quickly. We were left with a bunch of what I call “value” words that could have impacted our values statement. I asked the team to vote on each and we compiled them in order of the number of votes. What follows is the official MicroMash Bar Review Mission Statement and Values Statement:
Mission
MICROMASH is a trusted partner to time-pressured bar exam takers. We provide a convenient, flexible, easy to use bar study program that ensures you pass the bar exam of your choice. GUARANTEED!
Values
We want our customers to view us as:
- High Quality
- Reliable
- Great Service
- Easy to use
- Knowledgeable
- Convenient
- Modern
- Innovative
- Good value
- Interactive
The new mission statement was officially adopted in late July 2009, so we’ve been living with it for a while now. I have it as my background on my laptop, in an attempt to remind me daily what we are and what is important to us. As anticipated, it has guided many decisions we have made since July, impacting dozens of situations and customers. In future weeks, I’ll be sure to share with you the ways in which the new mission statement has affected both MicroMash and our customers. In the meantime, please feel free to share your MicroMash experiences (both good and bad) in the comments section below. Tell us what you like about doing business with us, and what you would change if you were in charge. We LOVE feedback from customers because it is the basis of our improvement. Cheers!
