Here at MicroMash Bar Review, we are always looking for great people. They are the foundation of our success. As part of Thomson Reuters, we offer a terrific working environment, and a great opportunity to join and grow with a world class company. Thomson Reuters was recently highlighted as one of the most engaged brands in the world. This position (as well as the overall MicroMash business strategy) is more evidence of that engagement. We are reproducing the entire job description below. However, we ask that you follow this link to our corporate recruiting site to express your interest in the position, or to apply.
Social Media Mastermind & Brand Evangelist
PRIMARY OBJECTIVE:
MicroMash Bar Review is a provider of Bar Exam Preparation coursework and materials. We prepare students and professionals to pass the bar exam of their choice. Our computer programs allow students to study for the bar exam of their choice in a most convenient environment.Our need for continued strong results presents a unique opportunity for employing a Social Media Mastermind & Brand Evangelist to promote MicroMash products. This manager level position will report to the Director and is responsible for driving revenue through our various websites, email campaigns and social media channels. This position is responsible for a variety of marketing related activities such as Internet Marketing, SEO/SEM, E-Mail, Print, Word of Mouth and community management. You will work collaboratively with employees within MicroMash Bar Review and Thomson Reuters, including but not necessarily limited to product development, editorial, engineering, customer service and the executive team.
Our corporate culture is steeped in customer service. We work hard and play hard, serving our customers needs daily, ensuring they leave us compelled to recommend MicroMash to their friends & family. To provide you with deeper insight into MicroMash Bar Review, here are our mission and values statements.
Mission
MicroMash is a trusted partner to time pressured bar exam takers. We provide a convenient, flexible, easy to use bar study program that ensures you pass the bar exam of your choice. Guaranteed!Values
We want our customers to view us as:
High Quality, Reliable, Great Service, Easy to use, Knowledgeable, Convenient, Modern, Innovative, Good value, InteractiveMAJOR AREAS OF ACCOUNTABILITY:
Execute, Manage and Improve the Marketing Plan – Execute and report against the 2010 marketing plan. Platforms to be utilized include web site, blog (WordPress), Facebook, Twitter, e-mail, print and more:Web Site
- Manage and maintain the website (http://barexambrief.com) and blog (http://barexambrief.com), including the creation of strategically placed pages of new content.
- Manage banner ad promotions for the web site. Manage relationships with existing partners, identify and pursue new promotional partners.
- Drive traffic to both the web site and blog with the ultimate goal of increasing brand awareness, revenue and overall customer satisfaction.
- Create new and modify existing banner ad creative, or manage the work of contractors/partners toward same end.
Word of Mouth/Buzz
- Leverage our loyal following and drive results by creating a comprehensive community management program.
- Create new opportunities to expand our brand reach into new markets.
- Collaborate with others within and outside MicroMash Bar Review to craft marketing copy.
- Analyze email campaign data and customer behavior to optimize performance of campaigns, and make improvement recommendations.
- Work with other Thomson Reuters businesses to identify and execute marketing opportunities for MicroMash Bar Review.
Reporting
- Analyze web site and blog visitor behavior with an eye toward improving performance and conversion.
- Monitor and measures key performance indicators of marketing platforms.
POSITION REQUIREMENTS:
Education and Experience
- Undergraduate degree required (or proven history of 5+ years web marketing experience). Law degree a strong plus.
- 3 years of digital marketing and/or marketing communications experience preferred.
Knowledge, Skills and Background
- Superior writing and presentation skills required.
- Proven knowledge of Internet marketing tactics including SEO/SEM/PPC, email, web analytics, social media, Facebook, Twitter, etc.
- A strong understanding of marketing principles, practices and techniques.
- PowerPoint/Excel/Access/HTML experience, with basic knowledge of Web design.
Previous Experience with one or more of the following job descriptions/disciplines is preferred:
- Social Media, Community Manager, Brand Evangelist
- Legal Marketing, Copywriter, Public Relations, Online Strategist, Reputation Management, Interactive Marketing, Online Marketing
- Web Site Design, Webmaster, HTML, Website Usability
Please feel free to forward this along to anyone you know that might be interested (as well as re-tweeting it to your network using our retweet button above). We are based in Chicago, and have a very strong preference for a local candidate. That said, we’d be open to other arrangements for the right candidate.
